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Get To Know Laura Roeder’s Social Media Scheduling + Automation Secret Weapon (FLS 016)

Today’s episode is interview LKR Social Media founder and CEO Laura Roeder. Laura and I have been friends for several years — we worked side by side for 3 years when I was Project Manager and Director of Operations for her company before jumping into a 100% focus on my own business. I sat down with Laura to chat with her about a brand new product she’s created called Edgar. If you haven’t met Edgar yet, you’ll want to listen¦ Read More »

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Start your business. Shape your body and mind with Erin Stutland (FLS 015)

Today’s episode features Erin Stutland.  I worked with Erin on her first launch of the Shrink Session workout and since then the program has grown like crazyyyyy. I pulled Erin into the launch lair to talk about her recent amazingness launch for Shrink Session and the free challenge that blew the roof off the launch…but what we ended up talking about was how Erin’s launched other programs, changed her business over time. We talk fear, fun, and crushing it.  Enjoy¦ Read More »

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5 Challenges I Faced In My First Year Of Business Without A Net

I knew this day would come, but I wasn’t quite sure what it would look like or feel like really. It’s been exactly 1 year since I made the leap, went solo, jumped ship, and decided to focus 100% on my own business. Okay – so big deal. I’ve been running my business for 3 years now. But only 1 of those years has been completely solo without the net and safety of a day job. And it’s been awesome…¦ Read More »

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How To Do A Launch Review Right (and this: A Pregnant Woman Walks Into A Hotel Banquet)

One of the most often forgotten but important parts of a launch is the aftermath and doing a launch review. What the heck happened? Sitting down, reviewing what happened, deciding what to NEVER do again, and what to do AS OFTEN AS POSSIBLE. But funny thing is – this is something that’s skipped…put off…or saved for just before the next launch, often when it’s too late to make the changes you shoulda made just after the last launch! Karen Sergeant’s¦ Read More »

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The Advanced Guide to Growing A Thriving Virtual Team

grow a thriving virtual team

So, you’ve hired a few people. Maybe you have a makeshift virtual team. A designer you hire every once in awhile. A VA who does a few hours per week. Maybe you use a service to do your website fixes and updates. You’ve had some winners. Some non-winners. And complete misses. And now you’re ready to focus on those winners. Once you’ve got a few people working with you — whether it’s full-time, part-time, once in awhile or on a¦ Read More »

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How To A Give A Free Sample & Why It Could Be The Best Thing You Do For your Next Launch

ecourse sample

So, I’m in the grocery store picking out my produce. Being a good little organic, local farm only shopper. Over the loud speaker a woman does this whole spiel about the store offering a new product. I phased the Charlie Brown’s teacher voice out a bit, but then heard the words FREE SAMPLE at some point. In one slow-mo background blurring out sequence, I turned to see a mass of people charge what I’m assuming was the samples stand. “Wow, samples¦ Read More »

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