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Why A Good Launch Means More Than Hitting Your Sales Goals

What makes a good launch?

If you said to yourself, “Well, duh, Anne…sales!” I challenge you to look a bit deeper.

A few years ago when I was working on a bunch of different higher profile launches (not all at once, but fairly packed together), I made a huge realization — a good launch meant much more than simply hitting a sales goal.

And what I noticed were some specific things people at all levels/types of business were doing (and not doing).

At least outwardly.

But don’t expect to find any top secret strategies you’ve never heard before.

Nothing extra fancy.

Just straight forward stuff. Stuff you can implement right away.
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3 Ways You’re Killing Your Launches Before They Start

3 Ways You're Killing Your Launches Before They Start
Today’s topic is all about the unintentional things we’re doing regularly to sidetrack our launches.

Whether it’s launching or not, you do not want to mess with these success killers!

Would you believe there are tiny things we’re doing, not doing, saying and not saying that impedes our progress?

Eroding our ability to succeed from the inside out.

We are going to talk about three ways we are killing our launch progress before it even starts and a few key shifts that could change everything.

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Behind The Scenes: 10 First Steps To Plan A Rock Solid & Successful Launch

10 First Steps To Plan A Rock Solid & Successful Launch
Are you ready to have a successful launch?

No matter what your idea of success is?

This week, I’m going to take you behind the scenes a bit. You see, I’m recording a special walkthrough of my Launch Workbook and Planner.

The workbook has been around for awhile. I update it every year and is the main way I like to serve people whether they work with me or not.

I’ve always had a love/hate relationship with it because – PDFs and downloads and cheatsheets are so easy to find, but NOT SO EASY TO COMPLETE.

But this week, I wanted to create something to make sure you didn’t forget about another download…so I did TWO THINGS.

One – create a video walking through the workbook, to give an extra nudge to anyone who’s already trying to fill out the pdf.

Two – publish the weekly podcast and provide the same walkthrough right here for you!

Two Birds One Stone.

Download your Launch Workbook/Planner right here:, print it out and work through it right along with me.

Okay, are you ready?

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Why Experience Matters Just As Much As The Outcomes You Promise Customers

Why Experience Matters Just As Much As The Outcomes You Promise Customers

Do you think that experience matters more or less than the other outcomes you’re promising people if they choose to do business with you?

Today’s episode dives into this as we ask the question – how can our business provide an experience AND a great outcome.

If you haven’t thought about this – think about it now.

What do you want people to feel, experience, or gain just from being in your world?

Before you protest and call this not-important or not-what-you-need…

We all want that secret to getting more followers… to getting more sales, growing our communities.

I am too!

But today – I encourage you to shift focus to the people who are reading your emails, your blog posts, watching your videos, liking your Instagram images, signing up for an email.

What can you do, say or give them today so they walk away from that interaction truly changed?

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