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Steal My #1 Self-Care Tool Before You Launch

Planning As Self CareYou shouldn’t be surprised when you read this, but…my top self-care tool prepping for a launch is my planner.

Yup – like I said, no shocker.

I look at the process of planning kind of like it’s writing in a journal. In fact, for me, planning is one of my deepest actions of self-care.

Over this past year, I’ve realized how “planning” even by writing what happened or what you want to happen and how you want to feel as you’re doing those things you’re planning…they matter.

I don’t usually come across quite as woo-woo as I might be today. But I’ve been thinking about this topic a lot recently.

It’s also the reason I want to share my #1 self-care tool which launched recently.

But whether you’re launching or just working on your daily business tasks, you need this.

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5 Ways To Write & Send Better Emails During Your Next Launch

send better emailsI don’t care who you are…every single business owner or online entrepreneur could send better emails.

Communication can be challenging when you’re first starting your business or marketing new products.

You’re not sure what to say, when to say it, how to say…

And then there’s the question of sending emails and how many to send…and how often.

Overwhelm and worry can set in fast…all the sudden you’re unsure, insecure…

Add a launch to that anxiety and you’ve got a recipe for you might feel immediate

You’ll question every email you send, worry you’re scaring people away, get angry when people don’t respond and more!

So what’s the cure for this email worry…and how do we write more effectively as we lead up to a launch?

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How To Keep Yourself Inspired and Excited About Your Business (This Might Surprise You)

stay-inspiredBusiness growth is a funny thing…

One day it feels like you’re making leaps and bounds forward…and then others you’re not sure.

You might even feel like it’s going in reverse!

Sometimes it’s hard to stay inspired and keep yourself moving forward, right?

There are lots of reasons you might start entertaining this idea or wondering what’s going on. Maybe…

  • Your last launch didn’t go so well
  • You feel bored
  • You’re not sure what to do next
  • Maybe you’re having a tough time getting back to work after a vacation or time off
  • Maybe your daily business just looks completely different than you “think” it should.

For me – the day to day of my business started to change…and it felt like all of the sudden I was doing a lot of different activities… all making me happy, no dip in revenue…but definitely different from what I thought it would or “should” look like.

One of the biggest changes is that I started seeing more one-on-one clients and taking one-off short term projects. I don’t know about you, but I’ve had a different view of how business was supposed to grow in my head.

At that start, you might be encouraged to do one on one work, grow your following and then when you’ve got enough interest, step back to more scaled offerings like online courses where you teach more people instead of just one person at a time.

I thought, wait a minute, is my business going backwards? Am I supposed to go from teaching one to teaching many in order to scale? Am I doing this in the wrong order?

Today’s episode is all about choosing how you do business…and why what you think isn’t the right way, may be the exact perfect way for you to grow your business.

Plus – I give you 7 reasons you can benefit from making the intentional decision of going in reverse…and how it’ll keep you energized, excited, and inspired to keep your business going & growing!


Why Does It Feel Like I’m Going In Reverse?

So let’s break this idea down of growing your business in reverse.

Why would you go back to trading time for dollars after you start building courses that serve many at once?

Sure you’re reaching less people if you choose to do this…

Yes – you can scale your business if you’re reaching more people at one time.

But hear me out – Because in my experience…taking on private clients, getting back into the trenches helps me gain clarity in my business and offerings.

So for me, the cycle is so clear now… It looks something like this:

I teach courses a few rounds, maybe for a few years… but then want to go deeper and crave connection. I really want to connect again, so I start offering free sessions for people. Some of those free sessions turn into one-on-one clients.

My energy and connection starts to refill again – I’m feeling really good, really clear…

Then…not surprisingly, in no time I’m ready to go back and teach/share/provide value to many people at once again.

I feel like that’s a constant kind of flow for me–I start craving the weeds of someone else’s business. Sometimes I like teaching people what’s been going on, what I’ve learned as a result of doing my own launches, working with other people, seeing what their results are. But you can only teach so much when you’re in a group situation.

Working with someone closely gives you such an opportunity–to clarify and understand the value you provide to people.

Why Coaching Is Never A Backwards Step

I’ve talked to some people who would never go back to private coaching.

Of course, someone who’s got a thriving business serving many people through courses, products, etc. > will feel like coaching is a step backward.

I would challenge you to look at how you’re doing business, and ask yourself if you were not doing something because you’re afraid that it’s a step backward.

Offer something that is no longer in your shop or on your Work With Me page. I get that it takes a little bit more time and energy, but I also feel like the value that you’re providing and the connection that you’re able to make with some very specific person will really help you renew what you already know about yourself, your business, your product, will help you maybe improve all those things.

Plus, you just might discover a new thing that you really like to do in your business…

You’re Invited

So, that’s my story and why I’m offering longer term coaching again.

I’m able to dig in, really become partners in someone else’s business, figure out what they need, give them feedback when they need it, really get in there and be another champion for their business.

Even as you grow, even if you’re over the million-dollar mark, you still need that perspective from outside forces.

If this sounds like something you need – connection, perspective, a place to process, plan your launches and have a partner in your business, I’ve got 4 spots open right now to bring you into the next year.

They would start as soon as possible, as soon as we really say that it’s the right thing for both of us, that for the next six months we’ll work together. If you want to know more about them, let me know by sending me a message TODAY. Type in a little message for me, tell me you’re really interested, and I’ll respond with your next steps!

Final Words & Let’s Review

First, watch for the signs. Your business might not be going in reverse just because you’re doing things in a different order than other people. You don’t necessarily have to never coach again. You don’t have to just take that off your roster. You can go back to it anytime you want. In fact, it helps you gain clarity. That’s the first thing.

Second thing, if you want to work with me for the next six months, or for six months, and let’s see what magic we can make together, I would love to hear from you.

Talk to you soon!


More Resources!

1) Free Launch Planner: Grab this completely free launch planning workbook. Download, print, and start planning your launch today — don’t forget to add in the test and secure your website tasks!

2) Free Systems Cheatsheet: A Free Checklist & Cheatsheet to make sure your systems are in order before you launch — plus the one I mentioned on the podcast today!

3) Want to work with me one on one? If you’re a business owner who knows that you need a coach, someone to work through your launch strategy, figure out your launch plan, get spot advice as it comes up…then we could be a perfect match!

Enjoyed This Episode? Want To Hear More?

If you enjoyed this episode or any others on the Fearless Launching Show, I would love it if you’d head over to iTunes, subscribe, rate and review the podcast.

Of course, I’d love to know what you thought about today’s episode. Leave a comment below or shoot me an email!

7 Questions To Ask Yourself To Create Your Full Year Marketing Calendar

marketing-calendarFor most people the concept of creating a full year marketing calendar feels impossible.

But today, I’m going to make it easy for you as I share the seven questions I ask myself as I’m planning out a new year. September is a great time to think about the rest of your year and how things might be different in the following on!

Before we dive in, let me share something that might surprise you.

I keep my plan very sparse and simple…so don’t expect a ton of craziness.

I purposely don’t plan everything out so far in advance. While I do really like to keep a tight reign on what’s happening when I’m working on specific projects, leaving room for changes is really important and has helped many a team I’ve worked on.

I’m all about white space – even when I’m planning.

With that said let’s dive in.

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