What makes a good launch?
If you said to yourself, “Well, duh, Anne…sales!” I challenge you to look a bit deeper.
A few years ago when I was working on a bunch of different higher profile launches (not all at once, but fairly packed together), I made a huge realization — a good launch meant much more than simply hitting a sales goal.
And what I noticed were some specific things people at all levels/types of business were doing (and not doing).
At least outwardly.
But don’t expect to find any top secret strategies you’ve never heard before.
Nothing extra fancy.
Just straight forward stuff. Stuff you can implement right away.
Continue Reading →