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5 Easy To Ignore Secrets To A Successful Holiday Launch

I’ve joined forces with one of my business besties Alexis Giostra today…and we’ve been talking lately about the year coming to a close.

We know that if you’re like us, you’re thinking about ending the year on a high note, saying thanks to your audience and supporters, and making some more revenue for your business.

Now, I know Alexis is the queen of executing ideas…the way she can turn those ideas around is insane! Truth is – I think the reason why it’s so easy for her are the secrets I’m going to share with you today.

We are constantly throwing ideas back and forth about sales, marketing, content creation…and it turns out we were both mulling over holiday promotion and launch ideas. So, today’s post is a bit of a crash course in some of the secrets of all those holiday promotions you see.

Plus – it answers a question I get all the time – is there ever a bad time to launch? Like the holidays?

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Briana Borten on Creating and Launching a Physical Product (like her Dreambook + Planner)

Ever thought of creating or launching a physical product

I have…and it shouldn’t surprise you that about a year ago I was entertaining the idea of launching a planner! After a few months of materials research, I made the decision to stop that process…and said, “nope”….I wasn’t ready to go down the road of manufacturing, choosing paper, testing, finding a printer.

Only a few short states away, my friend Briana who had been creating different types of products for years for her spa and massage clients (we’ll get into that in the episode)…was in the process of creating HER own planning system…one that included dreaming as an integral part.

She and her husband co-created the Rituals For Living Dreambook + Planner to assist people ready to transform their lives into something free, happy, and successful.

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How To Grow Your Business When You Work For Someone Else grow-your-business-work-for-someone-else

If you have ever hired a virtual assistant or maybe are one yourself, you’ll love today’s episode. We talk to a VA and business owner who’s been able to have the best of both worlds…

And answers the question…how do you grow your business while your work for someone else.

She’s in the trenches on a successful business with Amy Porterfield much like I talked about in this past episode about working with LKR Social Media. And then at the same time, she’s able to switch gears and work on her own business.

How does someone grow an insanely successful business while supporting another biz way more than part time?

Well, it’s a very unique position to be in for sure and Trivinia handles it with such grace!

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How To Use Periscope To Build Your Business with Zach Spuckler

Case-Studies-PodcastWhen you’re first starting a business, there are so many potential tasks and things you are told to start doing…and it’s often hard to know which should take priority.

  • Build a website
  • Start blogging
  • Create Consistent content
  • Define your ideal customer
  • Hire a team
  • Make that schedule
  • Tweet
  • Share it on Facebook
  • Network
  • Get on Periscope
  • Get on Blab
  • Do a podcast

The one thing that will drive every stage of your business though is often not even on your typical business checklist.

And it’s this – build relationships.

Best part about this is that you can do it every single day and you’re likely already started doing it.

That’s why in my conversation today, Zach Spuckler and I start talking about launching without email and spend most of our time talking about the importance of selling through connection.

I met Zach by watching his amazing Periscopes on Facebook Ads…which is a platform he realized quickly would help him grow his business…but not just that–help him get to know his audience and really get personal with them. I’ve discovered something similar and you can read about it right here.

As you listen to today’s insightful interview, you’re not going to hear some fancy schmancy new tactic that you’ve never heard before or a super juicy “I’ve never heard that”…and that’s what makes our conversation so important.

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Complete Three Simple Things Every Day To Boost Your Productivity And Launch Faster…-launch-faster/There’s one thing I think we all need as we build our businesses is to find better, easier ways to boost productivity.

If you’ve ever planned out a launch in advance (and you better be doing some of that!), then you know also know the feeling of getting behind.

You’ve got a set number of weeks before your launch happens–maybe 12, maybe 2.

You tell yourself you’ll finish all the backend web setup this week. Then, next week you’ll move onto writing your emails and getting those out.

But the week blows up –  you get lazy – maybe you get sick – you have an off day and then BAM!

You hit a Friday and realize half the things you wanted to get done for the launch were set back due to something someone did or didn’t do.

And that means only one thing.

The unfinished work gets carried to next week – adding to the already planned tasks that have to get done.

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3 Launch Tweaks I Discovered Through Accidents, Mistakes, and Unintentional Hacks

Try These Launch TweaksWho doesn’t like a good story about a wrong turn that changed everything?

When you discover things “by accident” in your business, they seem like they were destined to happen, that all your decisions led to that one moment where things broke down and then exploded your business.

The truth about “moving the needle” in your business is this.

You can move anything unless you’re testing, trying, and acknowledging what works.

Launches are great times to try new things.

If you do timed, scheduled launches, they are also perfect times for things to go wrong and then swing the other direction to go right again because:

  1. They last for a specific period of time
  2. You’ve set goals (even if you didn’t tell anybody or yourself)
  3. You try a bunch of stuff you might not normally do in your business
  4. You get to close it and redo it any time you want

So, for me…I sat down over the weekend and started looking at some of my own past launches–specifically my early enrollments for Fearless Launching. (which coincidentally is coming up again soon…wow, that was fast!)

I’ve been on a kick to go in, see what really did work for those launches — see what then I did the next time to prove that it was a working strategy, and then grab it and do it again.

Too many times, we think we need to change things up when we launch…as if the change alone will excite people. The truth is–your new look, new bonus, new whatever only goes so far.

People do rely on knowing what you’re about, what you offer and if you’re giving them a moving target all the time even if it’s new, juicy stuff…then will they trust you to be there for them?

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