If you’ve ever heard, schedule it or it won’t happen (and laughed) – this is for you.
I know many people (including myself) who have put things on the calendar, launches, new product ideas, upcoming promotions, webinars…and then they still didn’t happen.
If you find yourself making big launch plans and not following through, then you might start feeling like planning is pointless.
So you stop doing it.
You decide to do things “organically” and by the seat of your pants.
You’ll find out fast that this is also not the way to go.