Fearless Launching

Do you dream of launching an online product but are afraid you won’t be able to handle all the moving parts and that no one will click buy?

I know I did. It was killing me not putting my work into the world.

And the worst part is I knew how to do a launch. I’ve been doing them every single month for other people for the last 2 years. And before that I was managing projects from idea to delivery for more than 10 years. Over and over again.

So I knew the process. And I knew that fear was what was ultimately holding me back from launching my own product.

That’s why I created this program – to teach you how to set up the right systems for your business and launch.

You’ll get 6 1-hour training videos, along with some simple to do lists and checklists to help you put together your own launch plan. By the end of the 6 modules, you’ll have your business systems set up, your first launch planned, and a team behind you ready to help make your launch dreams come true!

Module 1: Bust Through Launching Myths – Dos and Don’ts

You probably think you know a lot about launching your product or blog or business, but some of your preconceived notions about launching might be holding you back! In this class, we’re going to expose these myths and share the TRUTHS that will put you into action right away.

By the end of this class, you’ll be able to answer all the make-or-break questions:

  • Is your list big enough to launch?
  • Is your offer clear enough and focused on the right person?
  • When & how will you start telling people about your launch?
  • Do you have the necessary launch pieces in place?
  • Should you go back to the drawing board?

Module 2: Your First Steps

Baby steps are the best steps when you’re launching ANYTHING. There are many small, intricate pieces to the online launch puzzle. The sheer magnitude of the task alone can cause overwhelm and anxiety! But never fear: in this class, we’ll cut straight to the core of those fears & frustrations and get you on your way, right away.

You’ll get a handle on:

  • Your launch limitations – how big can + should you go?
  • Your strengths – which ones can you leverage to rock your launch?
  • How to hire the team you need – with the budget you have – and where to find the resources you need for FREE!
  • How to set a support system in place without spending a dime.
  • Balancing your real life vs. your biz… and how to take care of your family in the thick of a launch.
  • Prep time. How much do you need to execute a launch?

Plus, I’ll reveal each of the actual moving parts REQUIRED to launch anything online or offline (with case studies galore)

Module 3: The Master Schedule

There’s no avoiding this one. The idea of planning out every bit of your launch can be incredibly intimidating. This class walks you through the whole process, breaks it down and makes it easy to orchestrate.

You’ll learn:

  • My project scope + breakdown exercise to set everything in motion.
  • How long you will need to execute each piece of your launch puzzle.
  • Where to pad the schedule for changes + setbacks.
  • What’s in the overall schedule and what’s not.
  • Systems to keep track of your schedule – tools, people, check-ins.

…and I’ll give you some Templates that will make your planning seriously SIMPLE.

Module 4: Your Power Partners

I like to call anyone who’s going to be involved in your launch a partner. When you invite people to stand shoulder to shoulder with you – instead of simply hiring them to fetch & go – they will push harder and produce even more incredible work. Team building is a crucial piece of the launch puzzle many beginners miss out on. You don’t need any big guns on your side, but you do need the right people – people who will know what you’re about, who can spread the word about you naturally.

This week we’re going to find you some partners in the form of:

  • Your Team – who’s going to help you get your work done
  • Affiliates
  • Your Accountability + Support system
  • Coaches

Module 5: Technology Is Your Friend

There’s a technical component to every single launch online – it’s online after all, right? This week is going to get a little heady as I dive into into every aspect of the technical requirements of a launch. I’ll give you the names of free and paid for tools that will help everything run smoothly. We’ll discuss how to handle mishaps, and the minimum requirements of each and every type of launch you can think of.

This week we’re focusing on:

  • Your Website
  • Media: videos, audio, pdfs
  • Mobile or No Mobile?
  • Your Social Media
  • The Sales Page
  • Blog posts
  • Mailing List
  • Payment Processor Details!
  • Your Affiliate Program

Plus – I’ll be grilling Techy Temptress Nathalie Lussier – and I’ll give you a chance to send me ALL your questions!

Module 6: Communication + Outreach

Before anything leaves your hot little hands (or inbox), you’d better understand how to communicate with every single person related to your launch. Again, we’re diving into the deep end to talk about the importance of a consistent communication strategy for your launch, and overall business. This week is all about understanding how your people want to be talked to, how to make changes if no one is responding, and how to avoid people jumping off your list when you start talking about your upcoming launch.

Your communication strategy will be stellar once we tackle:

  • Understanding your Brand.
  • Proper swipe file usage.
  • Finding your launch voice and sticking to it.
  • Email marketing basics.
  • When do you mention your launch for the first time.
  • How to segment your mailing list.
  • Frequency + Timing.
  • Your Outreach – Guest Posts + Interviews.

Can’t attend live? Don’t worry – all classes will be delivered straight to your inbox along with any resources mentioned during the calls!

Bonuses

You’ll also receive some bonus training throughout the program and even after you finish the last workshop!

Launch Post Mortem Interviews – Launch It Your Way

These exclusive videos will be released to All-Access members 1 month before they are made available to the public. You’ll get to look inside of actual launches – what went right and wrong, the lessons learned, and the tried & true tools you can use to make your own launch run smoothly. (If you get in after the first month, some of your interviews may already be public!)

Social Media Express Train

Sarah Burns teaches you how to use social media before, during, and after your launch – even if you aren’t using it now. She’ll show you exactly how to leverage the channels you are using and which ones will give you the most momentum!

Your Launch Trapdoor Strategy

Everyone wonders what they will do if NO ONE buys what they offer. It’s probably something that holds people back from launching in the first place. You’ll hear behind the scenes stories of launches that didn’t get results at first, but with a little problem solving and ingenuity were turned around and produced amazing results!

The Intuitive Launch

Emelie Rota will teach you how to use your voice and INTUITION during a launch – why it’s so important to be you. She’ll share her secrets for infusing yourself into all launch content and how to turn any piece of the launch around if you sense something’s not working.

Launch Copywriting 101

You’ll get the only copywriting checklist for writing emails for your launch, writing your sales page, and writing tweets straight from one of the only copywriters I have EVER used.

Okay…there is one more thing.

Private Facebook Group

As soon as you enroll, we’ll send you an email with the link to the private Facebook community. I’ve been involved in several of these and they are a great way to meet new people, get support and accountability, AND best of all you have a built in network of people to share your launches with!

This community is for your to join and grow.  I will be in there answering questions as often as I can, but you get to build your own pre-launch community of support and be able to share the resources of all the other members.

So that’s it!

I’m excited to dive into the topic of launching – in a slightly different way then you may have learned from others.  I know there’s a lot of fear and hesitation in you, so my workshops are a mix of straight nuts and bolts how tos AND mindset work.

Have questions? Need answers? Visit the Fearless Launching Official FAQ page!

I hope to  see you inside the workshops and then get to watch you launch your first program, blog or business!