We all want to get more done, so that we can grow our businesses, launch our products and services, and have a happier life, but we don’t actually want to work harder.
We’re told – work smarter, not harder.
Less hustle, more heart.
But is there a way to work harder and with heart – so you can have a life??
If this is how you feel about building your business, you are going to love my chat with Business Coach and Consultant Jenny Shih.
What I love about the way Jenny works is that whatever she puts out into the world, she does it with high integrity, massive respect, and in a super solid way.
People say they like having transparency in their businesses, but Jenny conducts her business in a respectful modest style that really stands out. She does things on her own terms with what is right for her life.
Connect With Jenny:
Highlights From Today’s Episode:
[04:03] Jenny’s focus is on people who provide services and want to market to a worldwide audience.
[04:33] Working smarter not harder and doing it on her own terms.
[04:49] Making It Work Online is the current program she is working on and she plans to systemize her business.
[06:46] Jenny refined her process working one-on-one, then she created her Make It Work Online group program.
[08:23] People learn how to create packages and what to charge and how to find clients.
[10:47] Jenny’s launch process and how she strives for continual improvement.
[12:09] She launched her virtual group with a webinar and a 3 part video series.
[12:47] Each launch she tries something new and steps up the process for each launch.
[17:19] Using the principles and art of marketing in the 3 part video series to make it effective.
[19:18] How competitive the online world is and how much effort is required for a solid launch.
[20:12] Constantly raising the bar of marketing to stay relevant.
[25:31] Work is required to be successful, but be practical and smart about how you are going to work.
[26:15]Being smart and wise about delegation and what we work on and what we say no to.
[26:52] Have clear limits about how you are willing to work.
[28:28] Having the most lucrative use of your time.
[29:08] Understanding the big picture of your business and make the smart decisions. There is no one size fits all answer.
[33:35] Asking what is your ultimate goal?
[34:15] Asking what is the most urgent and then question that.
[35:53] Systematizing anything that can be systematized once you know it is worth having a system in place.
[41:08] How avoidance can make our work more difficult.
[44:48] Working smarter is about getting curious and asking the right questions.
[45:31] Asking what is important and why.
[48:31] Making conscious deliberate choices.
Links and Resources:
Jenny Shih Website
Jenny Shih on Facebook
Jenny Shih on LinkedIn
Jenny Shih on Twitter @jennyshih
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