Anne Samoilov

launching without stress

Does Your Launch Need To Be So Stressful?

Does the thought of a launch make you a little anxious? Stressed out? Well, there’s a legit reason for it…but it doesn’t have to be that way. I’ve been through many different types of launches. Ones with big teams and little teams and multiple teams…online, offline, across time zones, cultures. Ones where everything goes wrong and others where zero errors […]

Blog Launching

9 Launch Mistakes You Haven’t Heard Before + Why They Can Haunt Your Business For Years

Whether it’s your first launch or your fifth launch…there’s always the chance you’ll make some launch mistakes. That’s the thing about launches — because the plan is somewhat always changing and evolving, you have to expect those changes. That said… let me preface this entire post with the following disclaimer: I am a perpetual optimist. I choose to see […]