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The Simple Content Creation Method + How To Publish More Than You Thought Humanly Possible

Fact: Content creation doesn’t have to be hard or a struggle.  You have the time and ability to be creating more content than you thought humanly possible.

Blog posts. Emails. Guest posts. Book draft. Proposals. Products. Outlines for products. Tweets. Facebook messages. Click to tweets. Launch content. Launch emails. Shall I go on?

If you’re running an online or offline business, have a blog or company website, or use content as your central point of marketing and teaching, you’re going to realize QUICKLY how much content you have to create.

Are you struggling with the idea that of how to start creating more content — and knowing how much is enough? What’s the secret to effortless content creation?

Well you’re in luck…today we’re going to talk about how you can get through that sometimes mountain of content you need to create.

We’ll go through:

  • Options for getting help or completely creating your content for you

  • How to decide if farming it out is a good choice for you

  • My almost obvious method for creating loads of solid content

And at the end I’ll even issue you a challenge if you’re up for it!

The obvious way to get the job done

Handing the job to someone else is always an option…whether that’s the right option, we’ll get to that later.

For now – know that these are some of the ways you could be getting a little help with all that creatin’.

You could:

  • Do it all yourself and make sure nothing goes out without you being the one to publish it.

  • Hire a content manager and have that person write and submit your guest post pitches and write/manage your newsletter – with you monitoring and tweaking it only to match your voice.

  • Hire someone to write, schedule and maintain your social media – again only you keeping an eye on voice.

  • Hire someone to manage you and tell you what to write and by when.

  • Hire someone to ghost write everything.

Side note: I have only hired one of these types of people and it’s for writing social media – and I made sure the social media messages were all based directly on my existing blog or email content.

Is farming out the work really a good idea?

Sure it sounds glamorous – maybe even like an impossible dream.  Be cautious.

When you’re first establishing your brand, your voice, your whole point of view, before you have your first product, before you have a clear form for what you create on a regular basis, it’s a good idea to do a lot of the heavy lifting.

I’m not saying you have to do it all alone, but it’s better to do way less content completely written and created by you then it is to hire someone especially when you’re first starting out.

The only time I might think it’s okay to farm out is if you’re able to communicate your core values and brand tone to someone else.  Usually – the person who initially starts a company, comes up with the idea, that’s where it’s the strongest. YOU.

If you want to create something that leaves a mark on people, you’ll have to play the starring role.

The easy way to get the job done

Knowing that – I’ve had to create a simple way to keep my creation stream squeaky clean and am always moving some creative project forward.

Here’s my process for staying ahead of the curve, stress-free, and always creating.

I use this for every single piece of content I create. Even if something’s going to end up on video – it starts in the written form.

So for the moment – forget about the end format – this is what to do at the start!

Here’s my process for staying ahead of the curve, stress-free, and always creating.


The secret is in the layers

I might start on a blog post weeks in advance because I let it marinate.  I like the flavors to come out as I spend more time thinking about a topic and tweaking the words. I like to tweak the content as I go…

Each pass over the work, my ideas get more solid and detach from the work enough to see if it’s truly valuable.

When I use this exact framework, my best work comes out.  Even when I’m rushed for time – I write without stopping, drop it for awhile (even 1 day), come back and revise.  So – don’t think you have to have a million things in your oven for 6 months.  The turnaround time can be short.

Can you do it?

Are you up for trying out my workflow?  Use the layering process on your next 2 blog posts, product, whatever you are just about to start.

Start your first layer right now.

  • Lay down the bones of the work.

  • Make sure the framework is set and you’re covering 3-5 main points.

  • Go back and start filling in the blanks.

See how it feels to spread out the process and to keep going back over the whole thing to make it better!

What’s your biggest  (I mean the one that keeps you up at night) content creation struggle!

Leave An AWESOME Comment

{ 15 comments… read them below }

  1. Annette May 3, 2013 at 1:59 pm #

    This is such a timely post for me. I have tons of ideas, love them, attempt to write them, and then abandon ship. I just realized it is because I have no process. Brilliant! Thank you.

    • annesamoilov May 3, 2013 at 3:07 pm #

      Keep it simple. Don’t complicate. But layering is an amazing way to allow your work to develop over time.
      Thanks for stopping by! -Anne

  2. Danielle Greason May 6, 2013 at 12:04 pm #

    Great overview of the different ways to approach outsourcing content creation. But it’s confirmed to me that yes, indeed I’ll be holding onto that creative part for myself for quite a while. I feel content about that fact now after reading your article. 🙂 Thanks!

    • annesamoilov May 7, 2013 at 12:58 pm #

      Yep – I’m with you! I may outsource pieces of the creation, but it’s me I want putting together my own posts, products and making sure it’s my voice going out to the world!


  3. Danielle May 7, 2013 at 9:25 am #

    I love this, Anne. I tend to write in a stop-start fashion but I never really thought of it as a strategy. (I thought I lacked discipline.) But I can see how building in layers removes that paralysing ‘pressure to be fabulous’ on the first drafts.
    And I’ll be adopting your marinating method, too. Fresh eyes are so much better at spotting what needs to be fixed.
    Layering and marinating – great tips. Thanks!

    • annesamoilov May 7, 2013 at 12:57 pm #

      Glad you liked it – it’s surprising how easy it feels once you do it! thanks for commenting!

  4. Dr. Deana May 15, 2013 at 4:05 pm #

    Simple, practical and timely. I stumbled onto your site and believe it was not happenstance. Thank you for sharing your wealth of knowledge. I am currently having my site re-designed and will integrate these steps when creating content. Everything good takes a little more time….marinating.

    • annesamoilov May 16, 2013 at 7:30 am #

      Let me know how I can support you and thanks for stopping by!

  5. Casandra May 15, 2013 at 5:53 pm #

    This is exactly how I created content – in a series of spurts! It keeps me from getting overwhelmed, helps me deal with procrastination, and you really do get a better finished product when it has time to marinate!

    • annesamoilov May 16, 2013 at 7:27 am #

      Glad you got value out of this and that it hit at the right time! I have to play all sorts of mindgames with myself to get things done – it’s never a perfect process… the sooner you embrace that – the sooner the pressure of finishing decreases! -Anne

  6. Robin September 14, 2013 at 5:58 am #

    Hi Anne,

    I’ve used layering for years now – but haven’t been calling it that. I’ve been calling it “going back to old draft blog posts and using them as base inspiration to re-write and over-write on” – a great starting framework I guess! It really works because its far, far easier to edit/add to ‘something’ than it is to start from scratch! Plus – somehow – my brain seems to work better using a starting point like this – so I can recommend it. Thanks for the great label and is plying it all.


  7. chad September 19, 2013 at 7:16 am #

    I write alot of content for online things, but I am also a pastor who writes constantly for print. Newsletter articles, letters, mailouts, etc. There is also the whole sermon thing….

    This is great information for anyone is has to constantly generate written thought. Thanks for the process. It looks alot like what I currently do, but your suggestions are helping me tweak my process.